This past summer I had the privilege of taking my family camping. We have this great spot tucked away in the Rocky Mountains next to a small lake where there are tons of trout. This was also a time of great revelation for me. You see, the day before the camping trip, rather than purchasing a real cooler or icebox, I bought one of those two-dollar Styrofoam coolers. When we reached our camping spot the whole corner of that cheap cooler was blown out, just from the weight of the food inside, and a couple of sleeping bags on top. That day I discovered that I would never buy one of those cheap coolers again, and that when you buy something cheap, your wife interprets it as that, you’re cheap. In other words, nobody wants to buy products that aren’t strong enough to perform their job, and if you use products that don’t perform properly, it reflects badly on you.
Having a product that nobody wants to buy may as well be a tombstone for a business. However, there are also a lot of benefits that come with having a product that is well tested. Some of these benefits include:
- More confident sales team – it helps to know your selling a good product
- Creates Positive word of mouth exposure
- Creates customer loyalty, which equals more sales.
- A strong product means less damaged goods and happier customer
Here at SnapCrate strong product is something we are very passionate about, so I am trying hard not to get on my soapbox. But, it is so easy to see that taking a little time and even some money to strength test your product is worth it, and we have found two great ways to do it. First, have your product tested by an unbiased third party that will properly investigate your product and give you the results. Third party testing will let you know what your product can handle, giving you confidence in what you can expect from your product, and show you areas to improve it. Second, at SnapCrate we have a lot of fun testing our products’ strength in-house. This kind of testing gives us a fun way to present our product, while uniting our whole team, and collecting great feedback.
If you want, go ahead and check out some of our strength test videos to see how we have done this. If you have any experiences or tests of your own I would love to know about it.